Digital marketing is the process of planning, analysis and executing a strategy via a set
of various promotional tools and techniques to reach out to the ever growing world of
connected audience. Digital Marketing goes beyond Internet Marketing with the addition of
mobile and other interactive platforms. The aim and objective are different for different
organizations but the goal remains the same as to generate traffic, leading to lead
generation and ultimately towards conversions.
Digital marketing consists of different parts listed below so as to give a consolidated result which is better than the sum of different parts.
SEO or Search Engine Optimization
SEM or Search Engine Marketing - PPC CPM etc.
SMO or Social Media Optimization
Mobile Marketing - SMS / MMS / Custom applications>
and similar and every growing connected media.